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Development Strategy Research of Jinan Science and Technology Market

This paper follows the development of the general rules of Strategic Studies. Firstly, it researches on general and pioneering theory of the development strategy paving the way for the development strategy of Jinan Science and Technology Ma
Submitted On: 04-01-2010 | Views:	Article Tools:

This paper follows the development of the general rules of Strategic Studies. Firstly, it researches on general and pioneering theory of the development strategy paving the way for the development strategy of Jinan Science and Technology Market, and then researches on the position under the macro environment and its practical internal conditions, and further analyses its resources and capabilities, the core competition to get that innovate is the core competition of Jinan Science and Technology Market.This paper researches the development strategy Jinan Science and Technology Market. According to analyzing the external and internal environment, its strategic mission is becoming the best intermediary platform for brands and customers to confirm its core position in Shanda Road Marketplace. Strategy orientation is to realize professional services as the best marketplace providers in Shanda Road.So, this paper advises the actualized measures for its development strategy, such as strength the compositive marketplace brand in the first hall, as the professional market for notebook computer in the second hall, Fetching in resources for the first hall reconstruction, establishing a computer stores landmarks etc. to strength the marketplace position and settle the advantage of Jinan Science and Technology Market.This paper advises designing the organizational structure, strengthening the status of development department, the function for sales and service and the management for human resources to establish the integrated system. About the control measures, this paper advises dual control of industry criterion and bureaucratic system and analyses the ISO9001 quality system practically and the measures to strengthen control, such us industry criterion control, rewards and punishment system, improving the systems, strengthening implementation, feedforward control, the same period control and feedback control at the same time.

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