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A Research on the Adoption Model and Application of M-commerce

M-commerce is a kind of business activities using mobile terminals, like portable computer, PDA, mobile phone and bleeper, to purchase products or services. Whilst m-commerce has already made great progress in China, there is a lack of clea
Submitted On: 04-01-2010 | Views:	Article Tools:

M-commerce is a kind of business activities using mobile terminals, like portable computer, PDA, mobile phone and bleeper, to purchase products or services. Whilst m-commerce has already made great progress in China, there is a lack of clear understanding on the factors motivating consumers' use of m-commerce. In view of this, present paper provides some insights derived from a survey using technology acceptance model.Based on a review and analyses of IT adoption theories, the paper adapts TAM (Technology Acceptance Model), summarizes the factors forming users' attitude on and intention to the use of m-commerce, analyzes the relationship among these factors and proposes a new adoption model. Also, the paper adopts the quantitative research method and tests the proposed model by analyzing the survey data. The research indicates that the proposed model is well-designed and enables to explain 58.9 percent of attitude and 68.8 percent of intention to use.The paper makes its contributions of following aspects: (i) summarizing and analyzing the user adoption theories; (ii) establishing and validating the m-commerce users' adoption model; (iii) by an in-depth analysis of variables of the research model, discovering a positive relationship between perceived risk and attitude as well as a non-significant relationship between perceived cost and attitude.

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