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Research of Customer Complaint Behavior Based on Psychological Contract Violation
After suffering unhappy consumption experience, many people usually keep silence and turn to other products or service providers, or convey the negative information to their relatives and friends, or seek help to the Consumer Association an.... |
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An Adaptation Theoretic Approach to Novel Metaphor in Magazine Advertisements
The present thesis attempts to explore novel metaphor in magazine advertisements from a cognitive-pragmatic perspective. With Verschueren\.... |
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Our Country Present Advertisement Legal Norm System's Flaw and Consummation
It has been 13 years since the Advertisement Law came into effct.During these years,laws,legislations and regulations of the Advertisement Law have played an important roles in maintaining the order of the market economy,protecting the legi.... |
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The Application of Animation Image in Advertising
As a special form of art, animation image is taking more and more important role in creative industry and mass media. The combination of animation image and advertising has become a popular way of culture communication. Compared with tradit.... |
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The Research on the Creative and Operation for Branded Garment Advertisement
Garment advertisement is the bridge that connects manufacture and consumers; meanwhile it is the window that shows apparel brand and culture. Advertisement plays an important part to built and develop the apparel brand. Present apparel adve.... |
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A Research on the Adoption Model and Application of M-commerce
M-commerce is a kind of business activities using mobile terminals, like portable computer, PDA, mobile phone and bleeper, to purchase products or services. Whilst m-commerce has already made great progress in China, there is a lack of clea.... |
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A Cross-cultural Study on Advertising Communication in China and America Applied by American Multinat
Many American multinational companies (MNC) in Fast Moving Consumer Goods (FMCG) industry are facing serious troubles in China. In order to improve the promotional effectiveness, advertisers and marketers of American MNCs in FMCG industry n.... |
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The Effect of Website Quality on E-loyalty
Being different from traditional brick-and-mortar business, e-commerce spends more to acquire customers, and the time period needed to become profitable is much longer. Due to this unique mode of profit of e-commerce, websites have to creat.... |
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The Market Selection and the Division of the Region for the Convention&Exhibition Industry in Zhejian
As the Representation from the modern Service and Eye-Economic Indutry, the Convention&Exhibiton Industry has been never paid so close Attention in China.This Article is based on the Analysis for the Problems happenned during the Developing.... |
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A Cross-cultural Empirical Study of Consumer Conformity Behavior between Chinese and Americans
The thesis is an attempt to conduct an empirical comparative study of American and Chinese consumers.... |
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The Effect of Emotion on Consumer Attitudes
The effect of emotion has gained more and more attention in recent consuming and marketing research. Plenty of researches have shown that emotion would influent the cognitive process of consumer decision, in return influent consumers\.... |
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An Analysis of Women Images in Japanese TV Commercials of 2006
Women images in advertisements have always been a very important part of advertising culture and have always been a popular topic in the media analysis in China in the past years. The advertising industry has been criticized for sexual disc.... |
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Research on Operation Mode of Intermediary B2B E-Commerce Combining Warehouse Receipt Financing
The world is going into the information economy time. E-Commerce, with the character of combining high techonolgy, economy and management, is leading the 3rd industrial revolution. In recent years, as the most important operation mode, Inte.... |
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Research on Application of Market Basket Analysis in Online Retail Industry
In recent years, with the development of information technology and the transformation of our life styles, online retail industry becomes a new force suddenly rises and a potent competitor with traditional retail industry. Because of the di.... |
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The Study on the Influencing Factors of Consumer's Repurchase Intension
Improving customer loyalty is the core principles and one of the primary objectives for the enterprises. Cost of attracting a new customer is several times of the cost of maintaining an old customer. The significance of loyal customers for.... |
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The Research of the Exhibition Trade Development Mode
With the development of economic globalization, our country makes the great of achievement in the world, and the total supply and demand is increasing constantly. A lot of new economic shapes and industry\.... |
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The Study on City Finding and Guide Sign System
The compass is necessary when one loses way at the forest or on the ocean,thenguide signmaybe give one help when he got lost at the high building or in traffic jam in modern city. This article aim to study the guide sign system showing spec.... |
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Jinan City Outdoor Advertising Settings Analysis and Countermeasures Research
At present, in all our cities, outdoor advertising settings are varying degrees of problems, Jinan this phenomenon is particularly serious. Outdoor advertising set to these questions not only affect the overall image of the city, disrupting.... |
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The Application of RFID Technology in Logistics Management of Domestic Retail
Radio Frequency Identification is one kind of identification technology,with fast-moving object recognition,Multi-target recognition and recognition of non-contact.With the demands of the speed of information response in Retail logistics is.... |
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Value-Oriented Evaluation on Electronic Business System
Information Technology has gotten widely used across different types of industries during recent years. Especially along with the development of Internet more and more enterprises begin to pay more attention to the implementation of electro.... |
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The Empirical Study of Bid Strategy in English Online Auction
Online auction, as a kind of important form of e-commerce, has already become a new trade mechanism used by consumers and sellers. Optimizing the bid strategy to every consumer in online auction is very valuable to win the items even at low.... |
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Analysis and Research of C2C E-commerce Credit Evaluation
Because of the openness and virtualization of the Internet, the credit problem is considered as an important factor that hinders the E-commerce development. Due to China.... |
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From the Perspective of Journalism and Communication University Campus Advertising
With the vigorous development of the advertising industry, the rapid development of university campus advertising, advertising has become an important part of the field. This paper mainly through reading literature, books, information acces.... |
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Affecting Factors Research on Attitude to Acceptance of Shopiing Online
With the rapid development of the Internet, shopping online based on internet technology then developed. However, from.... |
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On the Construction of the Performance Evaluation System of the Customs
At present, the performance evaluation system is still imperfect in the system of the Customs. There still exist some problems as follows: the contents of the evaluation aren\.... |
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Research on Influences of International Labor Standards on China Textile and Garment Export
Under the background of economic globalization, the problem of labor standards is becoming a hot issue in international communities, and whether or not involving it into WTO system has been intensely disputed between developed countries and.... |
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How to Implement the Strategy of Going out from the Perspective of Changing Foreign Trade Growth Mode
During the twenty years of the reform and opening up, the economy of our country has developed rapidly. In attract foreign investment, we has made tremendous achievements and accelerated the pace of China\.... |
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Systematic Study of Characteristics and Conficting Issues of Sino-Mongolian Economy, Trade and It's F
The Mongolian country with long history is middle Asia\.... |
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Research on Countermeasures of Anti-Circumvention for Our Enterprises
With the final realization of WTO frame and continuously decreasing of tariffs level, all countries begin to strengthen measures of Non-Tariffs Barriers, as an important measures among them, anti-dumping measures have been given more and mo.... |
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Study on Relationship between Ratio of Dependence on Foreign Trade and China's Economic Development
Along with the recent development of China\.... |
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