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Study on Residential Marketing Attraction in Main District of Chongqing

In this paper, real estate economics, marketing, urban planning theory are used to analyze Chongqing City residential real estate market conditions. The paper establishes the knowledge system integrating the the real estate marketing and ar

Submitted On: 04-01-2010 | Views:
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In this paper, real estate economics, marketing, urban planning theory are used to analyze Chongqing City residential real estate market conditions. The paper establishes the knowledge system integrating the the real estate marketing and architectural design to analyze residential real estate market selling point needs in Chongqing City from the academic perspective. It enriches the research and developments the real estate product design, marketing and promotion, so it has something to learn.The research activity shows accurately the current real estate market in Chongqing on the supply side attraction offered by the purchase of housing and demand-side concerns (selling point). Then both the affinity and differences are identified though the comprehensive comparative analysis. Thus the real estate market in general and unique selling point of attraction in Chongqing is found, so does the future development trend of selling points and the needs of the market of Chongqing.Analyzing market selling point of Chongqing City domestic, carding the Chongqing City developer currently a selling point the most commonly adopted, the various selling points adoption of the market and the selling points consumers concerned is got. Through the comparative analysis of them, it proposed frome the perspective of entities product, Facilities and marketing facilities to provide reference for the market.

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